How Did Nasi Lemak Become The #1 Food-Related Search In Singapore In 2020? 🤔


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According to Yahoo Singapore, nasi lemak is at the top of 2020’s food-related searches. | Photo: 123RF
Singaporeans love and adore food, especially our favourite local delicacies that we crave for all the time. Admit it, we proudly view ourselves as “local-food connoisseurs”. And the #supportlocal mindset is clear from how 7 out of the Top 10 food-related searches this year are all “local” foods (except Dalgona coffee, bubble tea, and aglio olio).
Nasi lemak in the top spot? How?? Why?? Bubble tea and Dalgona coffee, yes. But muah chee?? While we absolutely cannot fathom how random things like popiah and satay made the list, we hazard guesses for some of the other items.
A few reasons why we think this dish made it to the top of the list:
What better way to bond than through food? And we usually think of dim sum as a dish shared among family and friends. While it might be sian that we cannot travel and have to WFH, it also means more family time.
It’s no surprise that this family-friendly dish remains popular with many Singaporeans. We can see how when Phase 2 was announced, people flocked online to search for places to share hot plates of delectable xiao long baos and siew mais.
Check out our dim sum guide for affordable and good ones!
Predictably, bubble tea is in the top 3. Remember that mad rush for bubble tea when the government announced the impending closure of bubble tea shops for a period of time back in April? Snaking queues and huge crowds left many disappointed as they were unable to get their #bbt fix.
But food delivery services saved the day when we could get our bbt fix dropped off at our doorstep – ohhh… so that’s what accounted for all the searches.
ICYMI, we even had an article on 2019 food trends and foresaw that the #bbt craze would be eternal. Looks like we’re right!
Many of us enjoy our regular kopi-o from select coffeeshops. But with the Dalgona coffee craze during the Circuit Breaker, you best believe many Singaporeans have tried making it at home (with varying degrees of success) just cuz #trending.
We’re certain that’s the reason the search engines went cray-cray with everyone looking for videos showing us how to make our own cup of Dalgona deliciousness.
Soft, stretchy, and lepak. Singaporeans definitely identify with this dish because that’s what WFH all day every day for 10 months of the year in home clothes made us feel like, and, therefore, think of, and therefore, search.
Notably, aglio olio is the only non-local food item that made the list this year. Even though – or maybe, because – it’s quite an easy dish to put together, we guessing that’s why people searched online for the best recipes to impress bae or the family with.
Side note: did you know even the kind of pasta you like says something about you?
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